It is projected that by 2030, Australia’s protein sector will have an additional $19.9 billion opportunity, with $3.1 billion coming from alternative protein categories. This demand reflects changing consumer preferences as Australians increasingly seek out high-quality, diverse protein options.
While two-thirds of Australians consider themselves omnivores, one-third of the population identifies as flexitarian, plant-based, vegan or similar. Research also indicates that plant-based proteins are gaining traction due to their superior sustainability, health benefits and ethical considerations compared to animal proteins.
As the protein landscape continues to evolve, let’s explore some of the standout brands that consistently deliver high-quality, diverse protein choices.
Protein-rich staples
As nutritional guidelines evolve from focusing on protein quantities to varied high-quality sources, it is essential to provide consumers with a diverse range of healthy protein-rich foods.
PBCo. meets this demand by delivering a nutritious alternative to traditional carb-packed options. Proudly Australian, PBCo. appeals to health-conscious individuals with low-carb, complete protein sources crafted from premium, natural and identifiable ingredients that provide convenience and versatility for any baker’s pantry.
Hemp Foods Australia stands out as a key market leader in providing functional, certified organic, high-protein plant-based nutrition. Its versatile offerings target specific health benefits, making it easy to incorporate complete protein sources into everyday meals.
Happy Way offers clean-ingredient, protein-based powders and supplements with strong shelf appeal. With a dedicated social media following, its extensive 100% natural range is gluten-free, crafted with organic ingredients, and includes a variety of vegan-friendly options.
Protein fuelled snacking
As Australia’s snack culture continues to flourish, healthy snack food producers are benefiting from nutrition-focused consumers, contributing to the industry’s impressive revenue growth of $3.1 billion.
Smart Protein Bar successfully taps into this market with their raw, cold-pressed bars, delivering up to 22.9g of protein. With a devoted following, these gluten-free bars feature clean ingredients, prebiotic fibre and no artificial sweeteners, broadening their appeal to a wide range of consumers.
Nutry Nuts also caters to this audience by providing high-protein indulgences that satisfy cravings without the guilt. With a globally recognised brand presence, it boasts 65% less sugar than mainstream alternatives*, ensuring a delicious taste without compromise.
Leverage the protein boom
As the protein sector expands and consumer demand evolves, retailers can leverage this opportunity by stocking trusted brands that prioritise quality protein alternatives. Order online or contact our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
*Nutritional Information Panel comparison, May 2024