Australians have a strong cultural connection to sport and physical activity, with 84% of adults participating in some form of sport each year. More Australians are adopting active lifestyles, spending over $18.7 billion annually on sports and fitness activities, driving demand for options that support and enhance their fitness journeys.
Stay ahead of the curve and explore the essential brands your customers are seeking to fuel their active lifestyles.
Protein Supplies Australia
Protein Supplies Australia delivers affordable, quality supplements catering to various dietary preferences, including vegan, paleo and gluten free. Free from additives and fillers, its enticing packaging enhances shelf presence, making it a standout for shoppers prioritising clean and effective nutrition.
Niulife
Niulife offers an innovative hydration range of coconut-water-based essentials, gluten free and plant-powered, to suit allergy-conscious consumers. Low in added sugar, the blends support an active, balanced lifestyle without compromising on clean, natural ingredients.


CLIF
CLIF is a globally recognised leader in plant-based energy. From endurance-boosting Energy Bars and quick-carb Bloks Energy Chews to muscle-recovery Builders Bars, CLIF supports active living at every level. With organic ingredients free from synthetic additives, CLIF combines clean nutrition with trusted quality.
Sodii
Sodii stands out with premium electrolyte powders, providing a natural, no-added-sugar alternative to traditional hydration options. Formulated with bioavailable magnesium gluconate and Australian lake salt, rich in trace minerals and free from pollutants, Sodii delivers purposefully salty hydration. Proudly Australian-made, it’s an innovative choice for retailers tapping into demand for cleaner, performance-focused hydration solutions.


Amazonia
Amazonia prioritises clean formulations and wholefood snacks made with organic ingredients to suit the lifestyles of health-focused consumers. Free from gluten, added sugar, dairy, additives and GMOs, Amazonia boosts energy, strengthens recovery and fuels on-the-go, active routines with natural, functional nutrition.



