Australians spend billions of dollars on sports and physical activity each year. The latest data shows that in the 2022/23 financial year, adults (aged 15+) spent $14.2 billion to participate in sports. 78% of Australians aged 15 and over play sports or engage in physical activity at least once a week. By far their strongest reported motivation is physical health and fitness.
From personal fitness to healthy eating plans, the new year marks when customers are goal-oriented and primed to spend on items to help them get there. In 2023, 52% of Australians set New Year’s resolutions related to being more active.
Keep your customers fuelled and protected with these outdoor active living essentials that offer better choices for their bodies and the planet.
Botanika Blends
Botanika Blends combines food science, botany and bold designs for products crafted by nature and powered by plants. The range includes dairy-free protein powders, supplements and pantry staples with added pre and probiotics.
The Australian-made products are all natural, gluten free, vegan friendly, functional and nutritious with recognisable packaging and illustrations.
Macro Mike
Known for its innovative, macro-friendly range, Macro Mike offers the ultimate active living fuel. With no refined sugars, artificial colours or flavours, Macro Mike products are plant-based and packed with flavour.
The range includes powdered peanut butter, baking mixes, protein bars, protein water, peanut plant protein and more. Manufactured in state-of-the-art facilities on the Gold Coast, Macro Mike has amassed a large and loyal social media following.
Protein Supplies Australia
Catering to a wide range of consumers, Protein Supplies Australia products are naturally sweetened and stand out on shelves with bold packaging. With no additives or fillers, the high-quality proteins and supplements are 100% natural.
The brand offers options for vegans, vegetarians and those who follow paleo diets or have gluten, wheat, dairy and lactose sensitivities.
Eclipse Organics
With an uncompromising commitment to quality and taste, award-winning Eclipse Organics is the ideal fuel for healthy active living. The products are all certified organic with ingredients tracked from the farm to ensure sustainable production.
The range includes gourmet muesli blends and raw paleo bars, catering to both active living and the ever-expanding better-for-you snack category.
CLIF
CLIF's ultimate offering in sports nutrition has various products to suit every activity and taste. From fuelling up for endurance with a wholesome CLIF Energy Bar, reaching for a quick burst of carbs from a pack of cleverly-portioned Bloks Energy Chews to supporting muscle recovery post-workout with a CLIF Builders Bar.
The globally recognised, leading plant-based energy brand supports active living in any scenario. CLIF uses carefully selected organic ingredients for optimal nutrition, free from synthetic colours, flavours, sweeteners, high-fructose corn syrup and GMOs.
