With nearly 80% of businesses and over 5 billion consumers using social media, brands can no longer afford to sit on the sidelines. Strategic media exposure is key to increasing brand awareness, reinforcing identity and building lasting consumer relationships that influence purchasing decisions and foster loyalty.
Here’s how leading brands are harnessing the power of media to expand their reach and deepen engagement.
Happy Way
With a combined Instagram following of over 235k, Happy Way collaborates with ambassadors who embody health, wellness and empowerment. These partnerships elevate brand visibility, broaden reach, and enhance its global reputation.
By teaming up with leading figures in Australia’s digital fitness space like Ashy Bines and Rachel Dillon, Happy Way boosts brand credibility and connects with highly targeted, engaged audiences. These collaborations continue to drive demand and fuel loyal consumer communities.
Antipodes
Scientific green beauty brand Antipodes exemplifies strategic brand-building with a proven formula for launching and expanding its range.
By tapping into its highly engaged community for user testing, Antipodes generates authentic pre-launch buzz while gathering valuable insights to inform the final release. This data-driven approach is complemented by targeted partnerships with global influencers who align with the brand’s values and audience, amplifying reach and anticipation. From formulation to packaging, every element is meticulously considered to maximise shelf appeal, social virality, and market visibility, ensuring each launch makes a meaningful impact.
Mingle
Mingle secured major grocery shelf space through a clever blend of health-conscious branding, nutritional transparency and disruption of traditional food narratives.
A standout media campaign featuring Mia Agraviador (the “Why don’t we have both?” girl from the iconic Old El Paso ads) tapped into nostalgia while critiquing outdated food norms. The message? You can have both health and flavour. This resonated with consumers, driving awareness and positioning Mingle as a must-have item for retailers aiming to ride its wave of popularity.
Blue Dinosaur
Blue Dinosaur not only delivers on taste and nutrition, it also stands out through purpose-driven marketing. In support of the McGrath Foundation, the brand donates 10 cents from every Pink Berry and Coconut Bar sold, building both awareness and goodwill.
This campaign creates a meaningful emotional connection with consumers while reinforcing Blue Dinosaur’s values. Retailers benefit by aligning with a socially conscious brand that resonates with today's values-driven shoppers, enhancing shelf appeal and increasing sales.
Fuel your growth
From influencer collaborations to purpose-led campaigns, these brands exemplify the power of strategic media. They’re driving demand, deepening loyalty and fuelling retail growth. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
What happens when a TikTokker shares a viral video using her favourite product? Or a trusted media publication runs a story on a global success story? Those brands and products reach new audiences, building awareness in the process.
Brands that engage in PR activities benefit from increased credibility and greater reach. People are talking about their brand… and then looking for their products on your shelves.
At Unique Health Products, we're proud to stock a range of top-selling brands that take a proactive approach to PR. Here's just a sample of how some of these brands are leveraging PR for features and mentions in the media.
Ethique
Inside FMCG spoke with Brianne West, founder of Ethique about her journey from making products in her kitchen to launching globally. The article, the cover story of the Inside FMCG October 2021 edition, explored Ethique's B Corp status, the sustainable and ethical operations of the business, recent investment in the brand, global success and the future of Ethique.
Natural Evolution
A recent article on news.com.au profiled the founders of Natural Evolution, Krista and Robert Watkins. The article shared their story of how they started producing their Green Banana Flour after accidentally driving a forklift over a bunch of bananas on their farm and how they help fight the enormous waste issue in the banana industry.
Niulife
What's New in Healthy Products recently ran an article on the transformation of the health category at Ritchies IGA. Ritchies listed Niulife Coconut Amino Sauce and Coconut Oil in their top picks, saying:
“It's a fabulous brand we're excited to partner with. They're not-for-profit and community-minded supporting projects in the Philippines.”
Eclipse Organics
In the same article in What's New in Healthy Products, Eclipse Organics Paleo Bars were also called out as being “delicious, healthy and low GI for sustained energy,” as another of Ritchies' top picks.
Koala Eco
Koala Eco co-founder Jessica Bragdon was included in Coveteur's round up of six wellness innovators sharing their tips for resetting in the new year. Jessica discussed the role of nature in well-being, a value that is core to the Koala Eco brand.
gimMe
TikTok didn't know what hit it when Emily Mariko shared how she eats leftover salmon and rice. Emily used gimMe Roasted Seaweed Snacks in the recipe sending the products flying off shelves.
Macro Mike
The Gold Coast Titans recently announced that Macro Mike is their official Ready to Eat Snack and Baking Mix Partner for the next two years. As part of the partnership, the Macro Mike logo will also feature on the sleeve of the Titans home jersey in 2022.
In other news, Macro Mike founder, Mike Kellett, was also named as a finalist in the Young Entrepreneur Awards for 2021.
Botanika Blends, Protein Supplies Australia AND Flexible Foods
For the fifth time, Integrity Food Co. founder, Mathew Stillone, won the Young Entrepreneur of the Year, Manufacturing, Wholesale and Distribution award. Mat also won the award in 2015, 2016, 2019 and 2020.
Integrity Food Co. is the parent company of Botanika Blends, Protein Supplies Australia and Flexible Foods. The award is a testament to the strength of the brands and the strong leadership from Mat.
The Goodnight Co.
Finder named The Goodnight Co. Ceramic Diffuser as the best ceramic diffuser in Australia. Finder recognised the high customer ratings on Google reviews and The Goodnight Co. as well as many of the popular features such as ultrasonic technology and auto shut-off functionality.
Capitalise on growing brand awareness
With word on these brands spreading in the media, now is the time to capitalise on their increased brand awareness and interest. You can shop these brands and hundreds more in our online shop, 24/7, or call our friendly sales team on 1800 787 904. If you're a new Unique Health Products customer, you can register your account here.
