Consumers are increasingly seeking brands that reflect their values, with 84% agreeing that sustainability influences their purchasing decisions. For retailers, meeting market demand means prioritising brands with high social and environmental performance standards, accountability and transparency to align with the purpose-driven decision-making of today’s modern consumer.
What is B Corp Certified?
To achieve B Corp Certified status, a company must meet the highest social and environmental standards and balance the bottom line of people, planet, and profit. 9,611 Certified B Corporations exist across 102 countries and 160 industries. These brands make mindful choices to approach business holistically, sharing a common goal to make a meaningful impact on the world.
The coveted accreditation
The process of becoming a B Corp requires brands to meet rigorous standards across multiple dimensions of their business relating to governance, environmental impact, social responsibility, worker treatment and community engagement.
Businesses must make an ongoing commitment to improvement by recertifying every three years to demonstrate continual progress. In doing so, they show that they are not only meeting current standards but also evolving with changing expectations, regulations, and industry best practices. B Corp Certification provides a reliable, respected way to display impact, increase brand awareness and build customer loyalty. The B Corp accreditation can elevate reputation by reinforcing the commitment to doing business responsibly, boosting trust among consumers and setting a brand apart in the market.
Consumers support B Corp
There is a high demand for corporate responsibility, with 85% believing businesses should consider the welfare of people and the planet when making decisions. This underscores a strong consumer expectation for ethical and sustainable business practices.
Brands like Faith in Nature and Dr Organic are committed to using 100% natural ingredients and ethical sourcing in their personal care essentials. Bennetto's premium organic dark chocolate is free from gluten and refined white sugar, and made with sustainably sourced Peruvian cocoa beans. Their dedication to sustainability and responsible business practices has earned these brands the prestigious B Corp Certification.
Founder of Faith in Nature, Rivka Rose, identified a gap in the market for affordable skincare, putting her background in herbalism and knowledge of plant extracts to good use.
“Health stores were so pleased to be offered something so different to what was already out there at the time. Something natural, that worked. I always wanted the price to be accessible, because I wanted as many people as possible to have these beneficial products in their grasp. That’s still very important to me and the company now.
“A big motivator for me, from the very beginning, is that Faith in Nature really works and helps people. I’ve always wanted to do something meaningful and real. Otherwise, what’s the point?”
Consumers are increasingly prioritising organic eating, with the market valued at a surging $2.6 billion. Brands are expected to have a positive impact on the world, and Bragg meets this expectation. Industry-leading with a globally recognised range, Bragg has been the trusted name for wholesome and nutritional pantry staples since 1912.
Committed to intentional wellness and nourishment, Bragg truly embodies the principles of B Corp Certification, prioritising sustainability, social responsibility, and ethical operations. The company supports vibrant living across five key impact areas: workers, environment, governance, community, and customers.
CEO of Bragg, Linda Boardman, pledges a commitment to continuous improvement and growth for the brand.
“B Corp Certification was an opportunity for Bragg to codify an important pillar of the company’s ethos: responsible business.”
Little changes go a long way in preserving our planet. Unique employs a future-forward mentality from solar-powered warehouses to using paper where possible and packaging from recyclable materials. We continuously evolve our environmentally responsible operations with team member health and safety at the forefront.
Stock your shelves with B Corps
By aligning with brands that prioritise people and the planet, retailers can drive sales, strengthen customer loyalty and stay ahead in a rapidly evolving market. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
