As holistic wellness gains momentum, health-conscious Australians are turning to nature for solutions to enhance their well-being. This shift has driven demand for nutrient-rich options that go beyond simple sustenance, prompting manufacturers to innovate by incorporating functional ingredients into everyday foods.
The global functional mushroom market has grown significantly in response, with a projected CAGR of 8.44% and an estimated value of $50.8 billion. This presents a valuable opportunity for retailers to align with forward-thinking brands that resonate with today’s mindful consumer, driving sales both now and into the future.
Shroom snacks
With busier lifestyles and the rise in packaged food consumption, there is a clear trend of integrating functional mushroom extracts and powders into popular items or offering new, innovative snacks with a health-conscious twist.
DJ&A is leading the mushroom snack movement, offering a diverse range of high-quality, ready-to-eat options. These plant-based snacks blend nutrient-dense ingredients with innovative flavours, catering to health-conscious consumers seeking convenient, better-for-you choices.
Real Naturals is also redefining the snack market by providing a nutritious alternative to traditional potato chips. Made with 30% real shiitake mushrooms, these chips offer the health benefits of functional foods with fewer calories per serving, making them ideal for high-traffic areas and impulse purchases.
Adaptogen beverages
As research continues to highlight the immune-boosting and metabolism-regulating properties of medicinal mushroom blends, consumers are seeking convenient ways to include these benefits in their daily routines, often through warm or cold beverages.
Evolution Botanicals is a standout in this space, offering ethically sourced, certified organic extracts that are rigorously tested for potency and purity. The adaptogen powders are filler-free and come in sustainable packaging, making them an excellent choice for eco-conscious consumers.
Switch Nutrition also provides clean, open-label formulations that harness the power of mushrooms through single-ingredient powders and blends. These high-quality supplements come in various flavours, are free from preservatives and added sugars, and offer options for both cold and warm beverages.
Functional supplements
Functional mushrooms are naturally making significant strides in the supplement market as well, as research continues to highlight their valuable health benefits across all age groups.
Ritua is a notable brand in this space, offering naturally formulated adaptogen supplements. The TGA-listed adaptogens are free from dairy, gluten and soy and cater to consumers seeking clean, plant-based solutions that support sleep, stress relief, and focus.
Ora Health also stands out for its commitment to quality and adaptogen properties. The vegan, sustainably sourced supplements offer full seed-to-shelf transparency with scientifically backed doses, demonstrating a dedication to ethical practices and efficacy.
Join the movement
Stay ahead in the market by offering your customers a variety of functional foods and supplements from reputable brands driving the mushroom movement. Order online or contact our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
