Wellness is no longer a niche interest; it’s a mainstream priority. Today’s consumers are embracing a holistic approach to health, shifting focus from lifespan to healthspan. With nearly 70% of Australians actively investing in their wellbeing, the natural wellness market is now valued at over $624 million, and it’s still growing.
For retailers, this represents a valuable opportunity. Stocking trusted, science-backed natural solutions is essential for meeting evolving consumer expectations and driving long-term sales.
Immune support
Australians are taking a proactive approach to staying well. With 82% turning to diet, lifestyle and supplements to build immune resilience, and 83% prioritising natural ingredients, there is increasing demand for immune support solutions that combine the power of nature with proven efficacy.
Solutions4Health is a pioneer in natural remedies, offering TGA-approved, Australian-made and organic formulations. Their commitment to ethical innovation has made them a staple in natural health aisles and a trusted name among health-conscious consumers.
Comvita brings over 50 years of expertise in Manuka honey and olive leaf extract. Known globally for its purity and potency, Comvita’s sustainably produced range aligns perfectly with the values of mindful shoppers seeking authenticity and results.
General well-being support
With 70% of Australians now using complementary and alternative supplements to support their everyday health, the demand for preventative solutions is at an all-time high. Consumers are looking for trustworthy, easy-to-integrate products that support everything from gut health to daily energy.
Buderim Ginger is a household name, offering a functional wellness range that harnesses the natural anti-inflammatory and digestive benefits of ginger. Gluten free and free from artificial colours or synthetic ingredients, it’s a trusted staple for everyday wellbeing.
Ritua delivers TGA-listed supplements formulated with adaptogens to support modern lifestyles. Vegan, gluten free and naturally formulated, the range targets key areas like sleep, hydration, and stress, helping consumers stay balanced and energised.
Natural Evolution offers high-quality, gluten-free gut health solutions, natural ointments and pantry staples based on its innovative use of green bananas. The bananas are a rich source of resistant starch known for supporting digestion and overall health.
Wellness Sells
As wellness continues to take centre stage, consumers are actively seeking natural solutions backed by science. Stay ahead of the curve and meet demand with brands that deliver results. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
