The changing face of the growing natural wellness market
With the rise of the health-conscious consumer, the majority of Australians are taking a long-term view of wellness. For 61% of Australians, their focus is on wellness for longevity and lifelong health.
The definition of wellness is also expanding, providing growth opportunities for products not traditionally captured in the wellness market.
While wellness is a year-round priority, it comes to the fore, particularly in winter, as consumers seek to bolster their defences against winter illnesses.
From supplements to cleanses and more, discover the natural wellness brands and products you need to know.
Wellness tonic
Apple cider vinegar (ACV) is a product long touted for its many benefits. Consumers are increasingly turning to ACV to take advantage of these benefits for wellness and the Bragg Wellness Cleanse offers an accessible, palatable and functional option.
A daily wellness boost, the Wellness Cleanse contains functional Apple Cider Vinegar infused with organic honey, cayenne pepper and lemon juice. It also contains ‘The Mother’, a naturally formed microbial culture of enzymes, good bacteria and pre and probiotics to promote gut health.
Protein
Interestingly, protein supplements are increasingly featured in wellness routines. General health, energy and immune health are the top 3 reasons consumers take protein supplements. With the shift of protein towards wellness, consumers are seeking natural alternatives that help facilitate their health goals.
Protein Supplies Australia caters to a wide range of consumers with high-quality, affordable supplements. A popular natural performance enhancer, Creatine Monohydrate Pure is designed to assist with energy, strength and recovery. PeaPro Vanilla Bean Raw Pea Protein is crafted with nine essential amino acids and assists with muscle recovery and repair. Both are natural alternatives for the modern wellness consumer.
Natural supplements
Research shows that consumers are turning to functional food and supplements to boost natural wellness, including their immune health, physical health and mental wellbeing.
Thanks to their superior quality, certified organic, wildcrafted ingredients, Eden Healthfoods has built a loyal following of customers. Among the range of supplements is the Wild C Natural Vitamin C Powder. This is a natural and bioavailable vitamin C complex derived from wild berries and greens with a naturally high vitamin C content.
Evolution Botanicals also caters to natural supplement demand and the growing interest in functional mushrooms. One such product is the Himalayan Shilajit, a rejuvenating blend of 80 trace minerals. The powerful combination contains fulvic and humic acid and may support strength and stamina.
Magnesium
In recent years, consumers have become more conscious of the benefits of magnesium. Recent research reveals that as many as 57.9% of consumers use magnesium supplements for wellness, underscoring its growing popularity.
Topical magnesium is an effective and efficient way to harness the benefits of magnesium. Amazing Oils Daily Magnesium Spray is a bioavailable and efficacious option that can be used daily to gain the benefits of magnesium.
