Since 1992, CLIF has been fuelling adventures with nutritious, organic bars designed to provide sustained energy. As Australia’s #1 plant-based energy bar brand, available in over 2,000 national stockists, CLIF delivers premium nutrition with purpose-driven values that resonate with health-conscious consumers.
With a commitment to sustainability, CLIF diverts 90% of food waste from landfill, powers its facilities with renewable energy and sources sustainable ingredients like Rainforest Alliance Certified cacao. Combined with partnerships promoting equality and inclusion in sports, CLIF embodies the values of today’s mindful shopper.
Unique Health Products is proud to be the exclusive Australian distributor of CLIF, offering a trusted, high-quality range that meets the growing demand for ethical, plant-based nutrition.
Consumer appeal
CLIF's enduring success is built on its genuine aspirations, purpose-driven ranges and dedication to creating food that makes a positive impact. By aligning with personal values, the brand effectively influences consumer behaviour while championing sustainability, clean nutrition and inclusivity.
Through a dynamic marketing strategy, CLIF drives brand recognition and loyalty. With sponsorships, pop-up sampling stalls and an ambassador program, the brand engages over 426,000 key consumers annually, generating over 8.2 million social impressions. These efforts ensure strong connections with its target market, delivering valuable support for retailers.
Nutrition for every adventure
With 84% of Australian adults participating in sports or physical activities at least once a year, the demand for nutrition-based options and health-focused supplements is on the rise. CLIF caters to active lifestyles with a range that supports performance and recovery, offering balanced blends of plant-based protein, fat, and carbohydrates through its Energy Bars, Builders Bars, and Nut Butter Bars. For athletes seeking instant nutrition, Bloks Energy Chews provide a simple, easy-to-chew carbohydrate solution, ideal for training and endurance activities. Its convenient format makes them effortless to consume on the go, while the quick-absorbing formula delivers a fast energy boost to sustain peak performance.
Free from artificial sweeteners, flavours, and preservatives, the CLIF range is the perfect choice for athletes, fitness enthusiasts, and everyday movers looking for healthier, better-for-you options.
