‘Snackification’ is no longer just a trend—it’s a revolution reshaping how consumers eat.
Snacks aren’t just for in-between meals anymore. More consumers are adopting flexible eating habits, often replacing full meals with snacks while prioritising health. Better-for-you options are increasingly in demand, with one-third of consumers consciously shifting towards more nutritious choices. This trend has fuelled Australia’s industry boom, with the market now valued at over $3.1 billion.
“There’s a growing pool of consumers looking to improve their health,” explains Brice Oxenham, Key Account Manager at Unique Health Products. “When these shoppers browse the snack aisle, they’re searching for options that align with their wellness goals.”
With snackification driving change, the category continues to expand. Here’s a closer look at some of the leading brands shaping the market and the choices consumers are reaching for.
Blue Dinosaur leads the way with fast-moving, clean snack bars made from all-natural, recognisable ingredients. Handmade and packed with real food, the bars and bites have earned strong consumer loyalty.
DJ&A combines plant-based, nutrient-dense ingredients with innovative flavours. Free from artificial additives, the ready-to-eat snacks cater to health-conscious consumers looking for convenient, on-the-go options.
The Good Crisp Company offers stackable chips free from GMOs, MSG and artificial flavours, with gluten-free certification. Available in six bold flavours, the brand’s standout packaging mirrors the bold taste inside.
Botanika Blends delivers plant-based, all-natural and vegan-friendly cookies that blend food science with botany. The sweet snacks are made without gluten or palm oil and appeal to mindful consumers looking for a grab-and-go treat.
Pimp My Snack crafts high-protein, better-for-you snacks that are plant based, gluten free and keto friendly. Slowly baked for a light, crunchy texture and packed in resealable bags, they offer a convenient alternative to traditional options.
