As the year comes to a close, we’re taking a moment to reflect on 2024. This year has been defined by growth, innovation and diversification as we broadened our natural health ranges and categories. As we look to 2025, we will continue to align brands into stores nationwide and, in turn, into the homes of thousands of Australians seeking better-for-you alternatives.
Consumer demands are rapidly evolving as we enter 2025, driven by a growing desire for health-conscious choices, sustainability and innovation. To meet the needs of today’s informed consumers, brands must embrace simplicity, efficacy and eco-friendly solutions.
Simplified nutrition and innovative options
As scrutiny around ultra-processed foods grows, transparency about ingredients is more important than ever. Consumers seek clear, easy-to-understand messaging that highlights essential nutrients like protein, fibre and vitamins — without sacrificing convenience.
In 2025, innovations in taste, texture and aroma, paired with thoughtful, health-focused marketing, will be critical. With nearly two-thirds of consumers seeking new foods and flavours, DJ&A is ideally positioned with its innovative, plant-based offerings. Mingle also meets demand with all-natural seasonings that make healthy cooking effortless, while Sodii delivers nutrient-rich hydration solutions that seamlessly blend functionality with sleek, aesthetic shelf appeal.
Health-first approaches
Riding the wave of nutrition-focused trends, health-first approaches continue to dominate. Consumers are increasingly seeking nutrition-forward solutions that cater to diverse needs, including weight management, accessibility for all budgets, gender-specific nutrition and holistic well-being. Gut health however remains a top priority, with targeted solutions gaining traction.
Brands like DAYLY, with its Monash University Low FODMAP-certified supplements designed to support IBS, bloating and overall digestive health, are well positioned for this growing market. Switch Nutrition and Ora Health also address the growing demand with high-quality supplements, offering tailored options to support specific health goals for both men and women.
A new standard of beauty
With 81% of consumers prioritising beauty brands that align with their values, eco-ethical expectations are now non-negotiable. Brands must address environmental concerns while delivering high-performance solutions. Prevention is set to eclipse repair as simplified, personalised skincare routines become the norm. Notably, 85% of consumers now demand scientific validation for beauty claims, making clinical proof the new standard.
Brands like Antipodes and ACURE have already set the benchmark, with clinically proven, green beauty options that offer targeted, all-natural skincare solutions. Thrive Tallow also meets the growing demand for eco-conscious personal care, offering small-batch production, a transparent supply chain and 100% recyclable packaging.
Stock the trendsetters
Stay ahead of the trends and stock the brands your conscious consumers are seeking. Order online or contact our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
