The trends and products at the forefront of the clean beauty boom
When it comes to beauty consumer preferences, clean is in.
The clean beauty sector is a shining example of the natural revolution sweeping the personal care industry. When shopping for beauty products, 63% of consumers rank clean beauty as extremely or very important. What’s more, 70% of consumers delve into a brand's eco-credentials, such as their packaging and sustainability commitments, before making a purchase.
Consumer purchasing is shifting towards better products for hair, skin and the planet. Several factors drive industry growth, from the ingredients in the products to the science behind them.
Discover three key trends when choosing clean beauty products to stock on your shelves.
Ingredients matter
Ingredient-savvy consumers care as much about what's not in their hair products as what's in them. That’s not to say consumers are willing to sacrifice effectiveness for clean ingredients. They still expect results.
So, what's out? For starters, parabens, sulphates, formaldehyde, paraffin and mineral oil. Clean, efficacious, sustainably sourced, vegan ingredients are in.
Summer Salt Body Vegan Collagen Serum is made with plant-based collagen sourced from seaweed. The unscented serum also contains hyaluronic acid and vitamin C as active ingredients.
Dr Organic Aloe Vera Shampoo & Conditioner Bar is formulated with organic aloe vera and shea butter with no SLS or parabens. The plastic-free bar is cleansing and nourishing for all hair types.
Scientific innovation
With rapid growth driving the clean beauty sector, innovation is critical for brands to stand out. Consumers prioritise brands that have proven efficacy, using innovative ingredients backed by scientific testing.
Antipodes is a trailblazer in scientific green beauty, drawing on the best of science and nature to craft plant-powered skincare that targets common skin concerns. The high-quality, high-performance products are coveted in 40 countries around the globe. Not only are the products clean and scientifically proven efficacious, they also have a stand-out shelf presence with attractive and appealing packaging.
The Antipodes Dusky Sound Pink Lipstick contains a blend of moisture-boosting, vegetarian-friendly ingredients in premium recyclable packaging, ticking all the consumer boxes.
Simple solutions
For consumers, the appeal of clean beauty also lies in the simplicity of the products. They can easily seek out products suitable for their skin type without concerns about irritations.
Biologika Sensitive Shampoo contains organic aloe vera, cucumber and green tea to revitalise the hair and scalp. The natural shampoo is biodegradable and free from soap and sulphate.
The Niugini Organics Virgin Coconut Oil Soap Pure (Unscented) is made from 100% pure cold-pressed virgin organic coconut oil with no preservatives, perfumes, dyes or palm oil.
