Australians are embracing self-care like never before. But with self-care meaning something different to everyone, the challenge — and opportunity — for retailers is catering to this growing demand, explains Unique Health Products Account Manager Lauren Tierney.
“Self-care is branching out into wellness,” she says. “They go hand-in-hand. Health is now translating to wellness, which then feeds into self-care, making it a huge opportunity for retailers.”
The research supports this shift, with the Global Wellness Institute valuing the Australian wellness economy at over $167.8 billion. Consumers are increasingly aware of product ingredients and actively seeking holistic solutions that support their inner and outer health and well-being. Discover the brands driving the self-care movement and meeting consumer demand for conscious wellness choices.
The brands powering self-care and wellness
Ritua
Self-care starts from within, and Ritua delivers with a range of naturally formulated hydration solutions and TGA-listed adaptogen supplements designed to support sleep, stress and focus. With a trial pack option, Ritua enables conscious consumers to experience a 7-day introduction to functional wellness.
Biologika
Offering value-for-money, organic body and hair care, Biologika provides all-natural alternatives that are free from harsh chemicals. Grey water-safe and enriched with aromatic botanicals, the range nourishes skin and hair while also protecting the environment — ideal for eco-conscious consumers.
TOM Organic
As consumers continue to prioritise options that support their overall well-being, TOM Organic delivers with its certified organic, environmentally sustainable feminine hygiene solutions. With strong shelf appeal and a loyal customer base, the brand continues to lead in natural personal care.
Dr Organic
A globally recognised leader in organic personal care, Dr Organic offers a multi-award-winning range of certified organic and bioactive personal care solutions. Free from nasties and dermatologically tested, the range features ethically sourced ingredients and meets the rising expectation for high-quality, targeted and effective solutions.
Anna’s
Supporting women's wellness, Anna’s provides top-selling, scientifically formulated solutions for menstrual, menopause and sleep relief. With strong brand awareness and trusted by natural health practitioners, the Australian brand is best known for its highly sought-after Anna’s Wild Yam Cream — the go-to solution for women needing extra self-care.
“Self-care isn’t a phase or a quick trend. It’s here to stay. Retailers who curate their offerings to deliver the right brands to meet consumer demand will be best positioned to capitalise on this thriving market.” – Lauren Tierney
