The effects of inadequate sleep cost the Australian economy over $66.3 billion annually. With over one-third of Australians experiencing insufficient sleep, the demand for effective sleep solutions has never been greater. Retailers are well-positioned to meet this demand by offering sleep solutions across multiple categories, ensuring a holistic approach to consumer wellbeing.
Sleep supplements
The global sleep supplement market is growing at a steady 5.2% CAGR, projected to reach over $21 billion by 2034. With up to 70 million people globally experiencing sleep disorders, sleep supplements are an essential category for retailers. Australian brands like Ora Health, Ritua and Switch Nutrition offer clean, natural formulations that support the body’s natural rhythms, making them crucial for consumers prioritising restorative rest.
Beauty sleep
Topical sleep aids are increasingly popular for promoting relaxation while nourishing the skin. Brands like Amazing Oils, ANNA’s and Epzen cater to this need with vegan-friendly options enriched with magnesium and botanical ingredients. For retailers, these dual-benefit solutions are an excellent way to meet the demand for multifunctional, natural alternatives that improve sleep and overall wellbeing.
Sleepy sips
With sleep as vital as diet and exercise and 80% of Australians prioritising health for themselves and their families, stocking family-friendly options that everyone can enjoy is essential. Herbal teas or drinking chocolates designed to promote relaxation are easy additions to your shelves. Brands like Happy Way, Hemp Foods Australia and Mindful Foods cater to this demand with organic, gluten-free and plant-based ingredients, making them a perfect fit for health-conscious consumers.
Sleep accessories
The sleep accessories market generates over $34.16 million annually. Elevate your sleep category with options from Gaiam, Wheatbag Love and Switch Nutrition. From sleep masks and eye pillows to nasal strips and mouth tape, these tools help create an ideal sleep environment and promote restful habits.
Offer restful sleep solutions
Position your store as the go-to destination for sleep wellness by offering holistic solutions that meet consumer needs and encourage companion sales. Drive growth and customer satisfaction by stocking these sought-after brands today. Order online or contact our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
