Consumers are more mindful than ever, with 70% choosing brands that align with their personal values of sustainability, transparency and ethical business practices. This is where women-led businesses stand out. Two-thirds of female entrepreneurs are not only driving meaningful change but also have a formal plan to positively impact their environment or community. Global leaders like EY affirm this influence, stating, “We cannot afford to lose out on the possibilities that female-driven entrepreneurship creates.”
At Unique, we’re proud to champion female-founded brands that are redefining wellness through innovation and impact. From clean beauty to eco-conscious home essentials and natural nutrition, these inspiring women are shaping a healthier, more sustainable future. Join us in celebrating the visionaries behind some of the most loved wellness brands.
Elizabeth Barbalich – pioneer of scientific green beauty
Antipodes founder and CEO Elizabeth Barbalich revolutionised skincare by blending science with nature. Her journey began with a desire for high-performance, natural skincare that could rival prestige brands — using the power of New Zealand’s botanicals. With a background in biology and a mission to support her family’s well-being, she created Antipodes to deliver nutrient-rich, results-driven skincare in every bottle.
Harmony Rutledge – empowering women’s wellness
As Managing Director of ANNA’S, Harmony Rutledge leads a purpose-driven brand dedicated to helping women take charge of their health naturally. Rooted in holistic wellness, ANNA’S delivers clean, effective solutions that align with modern consumers’ demand for transparency and authenticity. Beyond ethical foundations, Harmony champions kindness, compassion and community. “Trust yourself — no one knows your vision better than you do,” she advises fellow female entrepreneurs. With a loyal following and strong brand recognition, she embodies the positive societal impact of women-led businesses.
Alyssa Flemming – revolutionising home cleaning
Alyssa Flemming, founder of Cleaner Days, created sustainable, plant-powered detergent sheets to lighten her environmental footprint. Frustrated by harsh chemicals and synthetic fragrances, she developed ultra-concentrated, biodegradable sheets infused with essential oils, offering an eco-friendly, powerful solution for a cleaner home and planet.
Sarah McKenzie – reviving traditional skincare
After struggling with eczema and finding no relief from conventional treatments, Thrive Tallow founder, Sarah McKenzie, turned to natural health for answers. Through Thrive Tallow, Sarah has brought nutrient-rich, tallow-based skincare back into the mainstream. With ethical sourcing and traditional methods, Thrive Tallow leads the regenerative beauty movement, supporting the skin microbiome.
Rivka Rose – "nature-first" personal care
In 1974, Rivka Rose founded Faith in Nature, driven by her deep affinity for plants and their medicinal properties. After selling her personal jewellery to fund her business, Rivka created cruelty-free, naturally derived formulas that resonate with eco-conscious consumers. Nearly 50 years later, her passion and commitment to sustainability continue to drive the brand forward, pushing boundaries in the ethical personal care industry.
Jordyn Evans – transforming the spice game
After discovering artificial additives in her pantry’s spice blends, Jordyn Evans founded Mingle in 2016 to create clean, flavour-packed seasonings. Her mission is to make healthy eating fun, accessible and exciting, with natural ingredients that resonate with consumers who crave better-for-you options. The brand’s growth and loyal following reflect her commitment to healthier, more connected cooking.
The future of business
The future of wellness is being shaped by passionate, purpose-driven female founders. Research shows that closing the gender gap in entrepreneurship could add between $71 and $135 billion to the Australian economy. By supporting women-led businesses, we champion innovation, integrity and the rising demand for mindful choices. Shop online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
