Australians have always had a strong connection to the great outdoors, and that connection continues to grow. With a 47% rise in nature-based activities, more Aussies are exploring national parks, public gardens and scenic trails than ever before. This surge presents a significant opportunity for retailers to stock the essentials that support safe, enjoyable outdoor experiences.
From insect repellents to natural sun protection and soothing aftercare, ensure your shelves are ready with the outdoor must-haves consumers are seeking this summer.
Bug-free outdoor solutions
With one in four consumers seeking natural, better-for-you options and more than $245 million generated annually in insect repellents, offering effective natural alternatives is a strategic way to drive sales. Leading brands such as Good Riddance, Bug-Grrr Off and Lemon Myrtle Fragrances are paving the way with DEET-free, science-backed formulations crafted from botanical ingredients. These trusted solutions appeal to families, sensitive-skin consumers and shoppers prioritising gentle, natural protection.
Natural sun protection
Sunscreen remains a must-have for outdoor activities, with the global market projected to reach $71 billion by 2030. Consumers are increasingly looking for options that combine strong UV protection with natural, eco-conscious formulations.
Brands like Surfmud deliver all-natural, reef-safe SPF50+ protection in environmentally conscious packaging, while Antipodes Supernatural SPF50+ Ceramide Silk Sunscreen blends ceramides with nourishing plant oils for broad-spectrum UVA and UVB defence. Stocking high-performance, natural sun care allows retailers to meet rising demand for safer and more sustainable choices.
Sunkissed aftercare
With more than 1.5 million Australians experiencing sun-exposed skin each year, the demand for natural aftercare continues to grow. Shoppers are seeking soothing, repair-focused formulas made from clean, non-toxic ingredients.
Brands like Thrive Tallow, Aloe Pura and Dr Organic offer natural tallow or aloe vera–based solutions designed to cool, nourish and support skin recovery after time in the sun. These trusted options complement sun protection ranges and help retailers offer a complete outdoor care solution.
Stock the essentials
Outdoor adventures are here to stay and so is the demand for high-quality, eco-friendly essentials. Position your store as the go-to destination for outdoor supplies by stocking these trusted brands today. Order online or contact our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
