Australians have always had a strong connection to the great outdoors, and this connection is only deepening. With a 47% rise in nature-based activities, more Aussies are exploring the natural beauty our country has to offer. From public gardens to national parks, outdoor adventures are thriving, providing retailers with a significant opportunity to stock essentials that enhance these experiences.
From insect repellents to natural sun protection and eco-conscious wipes, we’ve identified key outdoor essentials perfectly suited to meet the growing demand.
Bug-free outdoor solutions
With one in four consumers seeking natural, better-for-you options and over $245 million generated annually in insect repellents, stocking effective natural alternatives is a strategic way to drive sales. Leading brands like Good Riddance and Bug-Grrr Off are paving the way with science-backed, DEET-free repellents crafted from botanical ingredients. These Australian-made options not only protect against mosquitoes but also offer soothing balms and sting sprays to provide relief and comfort.
Natural sun protection
Sunscreen is a must-have for outdoor adventures, with a predicted market value exceeding $71 billion by 2030. Brands like Surfmud provide all-natural, reef-safe SPF50+ protection in eco-conscious packaging, while Antipodes Supernatural SPF50+ Ceramide Silk Sunscreen blends ceramides and nourishing plant oils for broad-spectrum UVA and UVB defence. By stocking natural, eco-friendly options, retailers can cater to consumer demand for both high-performance protection and sustainable choices.
On-the-go wipes
Camping, caravanning and outdoor cooking trips are on the rise and generate over $14 billion in revenue each year. Whether it's a weekend getaway or a day at the local park, wipes are a staple for outdoor adventures, providing convenience for personal hygiene and everyday cleaning needs.
Great Aussie Wipes and CleanLIFE both prioritise eco-friendly alternatives to standard wipes, offering biodegradable, plastic-free options made from plant-based fibres. While Great Aussie Wipes are ideal for heavy-duty and everyday cleaning, CleanLIFE stands out with chemist-formulated wipes infused with native plant extracts. Both brands provide effective solutions for cleaning and personal hygiene, catering to environmentally conscious consumers.
Stock the essentials
Outdoor adventures are here to stay and so is the demand for high-quality, eco-friendly essentials. Position your store as the go-to destination for outdoor supplies by stocking these trusted brands today. Order online or contact our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
