In today’s fast-paced world, Australians are turning to functional drinks as awareness grows around the importance of hydration and electrolyte balance. This heightened focus on maintaining optimal body functions and overall wellness is fueling the hydration lifestyle trend, driving demand for water enhancers and contributing to the global $12.5 billion electrolyte powder industry.
Here are some key insights and the leading brands making waves in the hydration market for retailers looking to leverage this growing trend.
Hydrate, daily
The outdated notion that electrolyte powders are only for athletes is quickly changing. Hydration is essential for various body functions, from regulating temperature and keeping joints lubricated to enhancing cognitive performance and mood.
Hydration and electrolyte powders offer a convenient way to replenish water and electrolyte levels, presenting retailers with an opportunity to provide a range of hydration solutions that consumers are actively seeking to support their health and performance.
Sodii meets everyday hydration needs with its purposeful salty hydration drink, rich in essential electrolytes and free from added sugars. Crafted with NASAA Certified Organic salt, it’s available in tubs, sachets, and mixed flavour packs—perfect for first-time buyers.
Happy Way also stands out, globally recognised for its bold, clean branding. Its electrolyte blends are Australian-made, gluten-free, vegan, and free from added sugars. With eye-catching packaging and a no-nasties commitment, Happy Way continues to hold a strong presence in the hydration market.
Eden Healthfoods, a trusted name in natural health, offers Electra-Lyte with Celtic Sea Salt blends. Packed with unrefined minerals from salt, coconut-based electrolytes, BCAAs, and more, it’s an ideal choice for those seeking a hydration solution from natural whole foods.
Recovery and performance
For those seeking to optimise recovery and enhance performance, hydration and nutrient replenishment are key. Electrolyte powders and recovery drinks have become go-to solutions for both everyday consumers and fitness enthusiasts, supporting muscle repair, energy levels and overall physical performance.
Switch Nutrition is renowned for its Hydrate and Hydrate+ electrolyte blends, offering a range of flavours and no-added-sugar options. With transparent, high-quality formulations, it delivers accessible, performance-focused supplements in both tub and sachet variants for convenient, on-the-go hydration.
Protein Supplies Australia delivers Restore Hydration Recovery Drink, a high-quality and affordable option for effective hydration without artificial ingredients. Its all-natural formulations appeal to a wide spectrum of health-conscious consumers seeking reliable recovery and hydration solutions.
Macro Mike caters to the market with its Protein Water, available in eight flavours. This Australian-made, plant-based, and gut-friendly formula contains vital B and C vitamins and features 12g of protein/serving. It supports collagen production and supplies essential amino acids to enhance both performance and recovery.
Ready to hydrate?
Tap into the hydration lifestyle trend and stock your shelves with top-selling electrolyte and hydration powders today. Order online or contact our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
