In today's fast-paced world, convenience is king. With one-third of consumers reporting less free time than they had five years ago, 83% now consider convenience a crucial factor in their purchasing decisions. This growing demand has propelled the fast-moving consumer goods (FMCG) sector to a market valuation exceeding $249 billion.
However, convenience doesn’t overshadow the rising focus on health and nutrition. Research indicates that three of the five main reasons consumers would avoid convenience foods relate to negative health perceptions. In this competitive landscape, stocking brands that address these needs—offering value, convenience and healthier options—is crucial. Explore the key brands leading the way.
Household staples
According to Unique Health Products Key Account Manager Camille Duplessis, "Pantry staples that have been part of our kitchens for generations continue to prove their effectiveness. These time-tested essentials offer consumers convenience and versatility, supporting healthier lifestyles through their trusted, reliable ingredients."
Bragg continues to uphold its reputation as a trusted kitchen staple, delivering science-backed pantry essentials rooted in over a century of proven wellness benefits. This iconic brand provides accessible, wholesome nourishment without cane sugar, added sulphites, or artificial colours, ensuring clean, ingredient-led choices for health-conscious consumers.
Buderim Ginger, a beloved staple in Australian homes, is known for its healthier pantry options and better-for-you snacks. With a versatile selection that includes zesty marinades and refreshing drinks, Buderim Ginger offers gluten-free choices free from artificial colours, making it a trusted choice and an essential addition to any household.
Nutritious snacking
In Australia, the snack food market continues to thrive, generating over $5.4 billion in revenue. Camille explains, “When it comes to fast-moving consumer goods, snacks are the big seller. The key is grab-and-go convenience with a better-for-you twist.”
DJ&A leads the way in better-for-you snacking with plant-based, nutrient-dense options that fuse innovative flavours with trending ingredients. By offering a balanced approach to taste and nutrition, DJ&A makes it simple for health-conscious consumers to enjoy snacks without compromise.
The Good Crisp Company redefines classic snacking with a cleaner, healthier twist. Free from GMOs and artificial flavours, their gluten-free chips combine familiar flavours with bold, standout packaging, making them an appealing, guilt-free choice for consumers seeking indulgence without the nasties.
Clean care
As consumers grow more discerning, there is a noticeable shift toward clean beauty solutions prioritising health, sustainability and transparency. Camille notes, “Brands offering effective, visually appealing and user-friendly packaging, designed to meet common personal care needs, are leading the market.”
Antipodes meet this demand, leading the green beauty market by merging cutting-edge science with nutrient-rich natural ingredients to target common skin concerns. Their premium line offers lightweight, scientifically tested formulations within sustainable, easily identifiable packaging featuring colour-coded ranges for different skin types.
ACURE is another trailblazer, combining vibrant, consumer-friendly packaging with scientifically backed formulations to offer a comprehensive range of effective, natural skin and hair care. Built on sustainable principles, ACURE uses USDA-certified organic ingredients to deliver high-performance solutions.
Cater to your customer's evolving needs
Enhance your offerings with renowned brands that exceed customer expectations. Order online or contact our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
