The well-being reset

Global surveys highlight that consumers are prioritising wellness more than ever, fuelling the growth of the global wellness economy, which has now surpassed $9.8 trillion. Wellness is larger than many mega-industries, including IT, sports and pharmaceuticals, making it one of the most powerful movements shaping consumer behaviour today.

Tapping into this demand with high-quality, clean and convenient wellness solutions represents a significant growth opportunity for retailers. Shoppers are seeking options that not only support their health but also fit seamlessly into their busy, modern lifestyles.

The supplementing era

In Australia, 8 in 10 consumers now supplement their diet with complementary medicines and 70% of those are doing so monthly. Driving this demand is a shift toward natural, functional and clinically backed ingredients. Shoppers are also looking for flexibility, formats and variations that align with their preferences and lifestyles. For retailers, this means ensuring shelves are stocked with trusted brands that meet evolving consumer needs.

Buderim Ginger, an iconic Australian brand since 1941, offers health-supporting snacks, pantry staples and wellness solutions. With a focus on quality and flavour, the brand continues to attract loyal consumers who value ginger’s natural benefits.

Natural Evolution is a pioneer in green banana flour and supplements, tapping into gut health and fibre trends. By transforming waste bananas into nutrient-rich, gluten-free solutions, the brand appeals to both eco-conscious and health-driven shoppers.

Ora Health delivers clean, plant-based supplements designed to meet modern lifestyle needs. Focusing on functional outcomes, its formulations appeal to consumers who want science-backed wellness they can trust.

Evolution Botanicals specialises in premium medicinal mushrooms and functional herbs, meeting demand for natural adaptogens. Its wellness solutions are tailored to consumers seeking resilience, balance and long-term wellbeing, blending nature’s wisdom with modern science.

Hi-D provides high-quality organic Vitamin D supplements, addressing one of the most common nutritional deficiencies in Australia. With trusted formulations, the brand appeals to shoppers prioritising immune, bone and overall health support.

Reset your shelves for wellbeing

The wellness economy is booming and the opportunity for retailers is clear. Stocking trusted, natural and functional wellness brands positions your business to capture demand and consumer loyalty. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.