The TikTok effect
Social media is influencing consumer behaviour, with platforms like TikTok directly shaping what your customers are putting in their carts. With over 1 billion monthly users and viral hashtags like #TikTokMadeMeBuyIt generating more than 4.1 billion views, TikTok has become a powerful force in the retail landscape, especially in wellness and natural health.
From trending ingredients to gummies, snack bars and hydration powders, TikTok is driving what’s trending, and retailers who stay ahead can convert that momentum into increased foot traffic and sales.
Sales impact
A single viral video can skyrocket an item from niche to sell-out overnight. For example, after TikTok creators started raving about chlorophyll water, global sales of chlorophyll supplements spiked 741%, leading to widespread sell-outs. This kind of instant demand shows that staying ahead of social trends isn’t just a nice-to-have; it’s essential to meet the needs of today’s shopper.
Staying ahead of the trends
Keeping up with what’s next can be time-consuming unless you know where to look. At Unique, we don’t just watch trends, we track, analyse and act upon them. Our product and marketing teams monitor TikTok, influencer insights and global retail intel (including attending major health and wellness expos) to spot movements before they hit the mainstream.
We also partner with forward-thinking brands already trending online, giving you early access to in-demand lines and helping you stay competitive both in-store and online.
Be where the trends are
With more consumers using TikTok to discover, evaluate and buy, staying TikTok-aware puts your business one step ahead. Shoppers are increasingly inspired by viral food trends and recipes, turning to social media for mealtime ideas and must-try items. This shift is reshaping grocery habits — from basket choices to brand discovery.
Retailers who embrace TikTok as a marketing tool are seeing the benefits. By tapping into viral moments and responding quickly to emerging demand, they’re not just meeting expectations, they’re driving real engagement.
Want to get trend-ready?
TikTok has transformed how consumers interact with food and wellness trends, creating a unique opportunity for retailers to join the conversation. Aligning with what's trending can boost both in-store and online traffic, making the path to purchase more exciting, relevant and profitable.
Keep an eye out for our Trend Alert emails and What’s New updates to ensure your business is staying ahead of the curve, month after month. Shop online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
