The broth boom
Once regarded as a humble kitchen staple, broth has re-emerged as a hero in the modern health and wellness space. With consumer interest in gut health, collagen, and whole food nutrition at an all-time high, the global broth market is on the rise and forecast to surpass $12.1 billion by 2035.
What’s driving this growth? Today’s shoppers increasingly associate broth with benefits for gut health, joint support, reducing inflammation and boosting collagen intake, while valuing its comfort and versatility in cooking. From concentrates to powders to ready-to-drink liquids, retailers who stock a diverse range of broth formats are well placed to capture the growing consumer demand.
Fuelling the trend
Gut health remains one of the strongest trends shaping the wellness industry, with around 80% of consumers now considering it a top priority. At the same time, the global collagen market is booming, projected to reach $28.7 billion by 2030, growing at a CAGR of 11.3%.
As a natural source of both collagen and amino acids that support digestion, broth sits firmly at the crossroads of functional food, beauty-from-within and longevity trends. For retailers, this creates a category that not only drives trial but also encourages repeat purchase from health-conscious shoppers seeking everyday wellness solutions.
Pantry staples redefining the category
Broth may be centuries old, but today’s consumers want all-natural, clean-label options in modern, convenient formats. Leading brands in the broth space are stepping up to meet this demand with innovative, premium solutions.
Nutra Organics, known for its versatile broths in powder and concentrate formats, focuses on premium ingredient selection and careful nutrient preservation. With a strong reputation for clean, family-friendly options, the brand appeals to a broad demographic of consumers seeking functional, everyday nutrition.
Mitchell’s Nutrition is recognised as New Zealand’s #1 Bone Broth Protein Powder with minimal ingredients and nutrient-preserving extraction methods. Each serve provides up to 25g of collagen and 27g of protein, making it an attractive option for performance-focused, beauty-conscious and general wellness consumers.
Byron Bay Tallow meets demand with a 100% Australian, freeze-dried, single-ingredient beef bone broth that is collagen-rich, gluten-free and naturally nutrient-dense. Its keto and low-FODMAP profile ensures it resonates with health-conscious shoppers following specialised diets.
The Broth Sisters Australian-made range has earned a loyal following with nutrient-rich broths crafted from trusted family recipes. Free from gluten and dairy, and made with natural ingredients, the brand provides both traditional comfort and modern clean-label assurance.
Hemp Foods Australia offers plant-based broth powders that are GMO-free and packed with protein, fibre, magnesium and iron. Its convenient powdered format and strong nutritional credentials make the range a versatile pantry addition for consumers embracing plant-based and flexitarian lifestyles.
Meet the broth demand
Consumers seek natural, functional and convenient wellness foods, and broth is firmly in the spotlight. This presents a clear opportunity for retailers: a category that bridges traditional comfort with modern wellness demands and delivers consistent sales growth. Stocking a mix of trusted pantry staples and innovative new formats ensures your shelves capture both health-conscious and trend-driven shoppers. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
