At-home baking has always been a beloved pastime, but recent years have seen a growth in this trend. Social media and online baking communities have inspired more people to bake, fostering a desire for innovative and healthier baking solutions.
As health and wellness take centre stage, consumers seek products that satisfy their cravings while supporting their nutritional goals. With the Australian baking industry booming, there's a robust market for both indulgent treats and health-conscious options, presenting an exciting opportunity to offer products that meet evolving consumer preferences.
Better baking essentials
The shift towards natural ingredients is transforming the baking landscape as consumers increasingly seek healthier and more sustainable options. This movement is fostering innovation with clean-label ingredients that enhance both flavour and nutrition while meeting modern dietary needs.
PBCo. is at the forefront of this trend with its high-quality, locally sourced and gluten-free Almond Flour. A versatile addition to any baker’s pantry, it’s ideal for creating low-carb baked goods that cater to contemporary dietary preferences.
With 82% of Australians aiming to reduce their sugar intake, Nirvana Originals 100% Natural Erythritol emerges as a premium choice for health-conscious consumers. This all-natural, gluten-free and GMO-free sweetener is conveniently packaged in a stand-up pouch. It offers a versatile solution for home bakers seeking to cut back on sugar without sacrificing quality.
The gluten-free bread era
Bread remains a staple in many Australian households, with the consumption of 32 million slices of bread daily. While notable, this figure is 15% less than it was 20 years ago, partly due to the rise in gluten-free diets. With the gluten-free bread industry expected to reach over $253 million by 2030 and the increasing trend of homemade bread fueled by social media, the demand for alternatives is growing.
Meeting these consumer demands, Sourdough Mumma offers organic, vegan, and gluten-free Feed My Starter Mix and Sourdough Starter. These kits provide an accessible way for consumers to enjoy the benefits of fresh, homemade bread tailored to their dietary needs.
Make it with a mix
The cake mix market, valued at approximately $2.6 billion, continues to evolve as consumers seek convenient, healthier options that meet a variety of baking needs. Macro Mike is a clear leader in this space with their all-natural, gluten-free, and vegan-friendly baking mixes. Known for their exceptional quality and taste, Macro Mike’s Protein Brownie Baking Mix Double Choc combines indulgence with health-conscious ingredients. This protein-rich, refined sugar-free mix requires only plant-based mylk, catering to busy lifestyles and health-conscious consumers alike.
Cater to the modern home baker
Stay ahead of the home baking market by updating your product lineup with our diverse range of convenient mixes and high-quality ingredients. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
