Home baking is a long-term trend on the rise. At the peak of personalisation for health-conscious consumers, baking at home offers value while also tapping into concerns of accessibility, ease, price and convenience.
As consumers enjoy healthier twists on nostalgic favourites, they’re turning to ingredients that offer additional benefits for a functional flavour boost.
IBISWorld reports that Australians favour healthier snacking options over traditional biscuits and treats. However, they are still looking to satisfy their sweet cravings. Today, it's not just about meeting a craving. Consumers want indulgence without compromising nutritional needs and health goals.
From simple mixes to staples, our better baking alternatives combine comfort and choice, uniquely contributing to health and wellness.
Better-for-you products encompass the ever-growing preference towards more natural ingredients. 89% of Australians want a healthier diet, 59% believe that natural products help them meet their nutritional requirements, and 53% are willing to pay more for natural.
Chocolate-lovers baking essential, Vego fine hazelnut chocolate melts offer more indulgence. Versatile in baking or as hot chocolate, Vego is Fairtrade, 100% vegan, certified organic, and gluten-free. Another basic must-have is Loving Earth’s Virgin Cacao Butter, made from fairly traded Peruvian cacao and pressed to preserve the full strength of the raw cacao. Perfect for dessert and doubles as a natural skin moisturiser.
Around 11% of all Australians follow a gluten-free diet. Coeliacs represent a small proportion of this number, with the remainder choosing to eliminate gluten due to intolerances or dietary preferences.
The gluten-free market also converges with the vast demand for low-carb products in line with the keto diet boom.
Both keto dieters and gluten avoiders now have various choices with flours and baking mixes that meet their dietary needs without compromising on flavour. One such product is PBCo. almond flour made from finely ground Australian almonds. The consistency is ideal for baking with a nutty, buttery taste and is gluten-free and keto friendly.
At the top of the dietary restrictions list, 82% of Australians want to decrease their sugar intake. Alternative sweeteners, such as stevia and erythritol, are the answer for home bakers to satisfy a sweet tooth without sugar.
Stevia and erythritol are naturally sweet, like sugar, but low in calories. The versatile sweeteners can be used in any way sugar can, including baking.
Cake and a cuppa
Tea is a global favourite, the most commonly consumed drink after water, and the perfect accompaniment to home-baked goods.
Buddha Teas in-demand single-origin, certified organic blends come in unbleached tea bags. The brand ticks consumer boxes for quality, taste, functional wellness and stand-out packaging.