Plastic-free living is the norm, and with 83% of Australians actively taking steps to reduce their environmental impact and 85% wanting to cut down on disposable plastics, consumers are demanding change. These expectations are influencing policy shifts and fuelling the development of innovative, sustainable alternatives from brands.
Retailers have a unique opportunity to meet this demand by stocking brands leading the way in sustainable innovation now and into the future.
Plastic-free personal care
The beauty industry produces more than 120 billion packaging units annually — with 91% ending up unrecycled. Brands like Woohoo Body are disrupting the category with plastic-free deodorants packaged in recyclable tins and biodegradable cardboard tubes. Their all-natural, aluminium-free formulations cater to ingredient-conscious shoppers and set a strong example for others in the space. As consumer expectations continue to shift, Woohoo Body is leading the way toward a more sustainable future in personal care.
The green home
Eco-cleaning is rapidly gaining traction, with the global industry projected to exceed $20.5 billion by 2034. Leading the change locally is Australian brand CleanLIFE, offering biodegradable, plastic-free wipes made from native, plant-based fibres. Certified flushable and naturally fragranced, CleanLIFE is committed to reversing the environmental toll of the 25,000 tonnes of plastic-laden wipes that end up in landfill each year.
Ever Eco is also making a significant impact in the green home space, continuing to lead the reusables movement with stylish, functional alternatives to single-use plastics. With its aesthetically pleasing, design-led range, Ever Eco has built a loyal following and earned a trusted place on retail shelves, proving sustainability can be both practical and appealing.
Sustainable packaging
Packaging matters, with 73% of consumers considering recyclable packaging an important purchase factor. When it comes to packaging, Mindful Foods is at the forefront, using 100% recyclable glass jars across its entire range. Combining form and function, their packaging houses nutrient-dense options that appeal to health-conscious, eco-aware shoppers — making sustainability both practical and premium.
