HASTA Certification explained
With one in three Australian sports supplements posing a risk of contamination with prohibited ingredients, athletes face potential anti-doping violations. As a result, consumers are becoming more discerning, making purchasing decisions based on performance, trust and transparency, and the market is shifting toward pure-form supplements that align with values around health, safety and functionality.
Providing safe supplements drives premium purchases from high-value consumers, including professional athletes and parents seeking assurance when choosing supplements for their children. For retailers, stocking brands that meet this demand demonstrates a commitment to quality and open-label transparency, positioning their sports nutrition range for long-term relevance and growth.
What is HASTA Certified?
Accredited to deliver accuracy and expertise, Human and Supplement Testing Australia (HASTA) sets the standard for precise, methodical drug testing of World Anti-Doping Agency (WADA) prohibited substances. HASTA gives athletes confidence that their chosen supplement has been rigorously evaluated through a recognised, independent process.
HASTA Certification reflects a brand’s commitment to audited manufacturing practices, strict quality control procedures and ongoing batch testing. To earn this accreditation, brands submit multiple batches for third-party screening and undergo a manufacturing audit. Once clean results are confirmed and quality standards are met, the brand is authorised to use the HASTA Certified logo and must continue testing every new batch before distribution.
Demand for certified choices
The Australian sports nutrition market is projected to reach $6.7 billion by 2033, with over 8.5 million consumers shifting toward clean or pure-form supplements that reflect their health-conscious values. Retailers can capitalise on this trend by stocking HASTA Certified brands, positioning their store in the premium segment of the market where consumer trust drives sales.
Free from artificial ingredients and rich in trace minerals, brands like Sodii set a new standard for hydration, encouraging consumers to expect more from the brands they choose. Dr. Hydrate takes a similarly elevated approach with its All-In-One Hydration Drink, an athlete-approved range of electrolyte blends supporting muscle function, energy and recovery. Hyro offers a keto-friendly, nutrient-rich electrolyte option made with no added sugar, supporting athletes with clean, trusted hydration.
Switch Nutrition's Perform range delivers high-quality supplements with open-label formulas. Macro Mike, Happy Way and Amazonia further support this shift with nutritionally balanced, nutrient-rich formulations, including select options that meet HASTA Certification standards. Plus, True Protein’s trusted range of collagen and whey protein bars are crafted from 100% natural wholefoods and align with this health-driven standard.
Stock HASTA Certified
By stocking HASTA Certified brands, retailers boost credibility, foster consumer trust and drive sales. Meet the growing demand for open-label supplements and stock brands that reflect the values of health-conscious consumers. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
