Self-care trending
For 70% of consumers, self-care is a priority. In Australia, the 6th largest wellness economy in the world per capita, modern conscious consumers are seeking products with premium, natural ingredients to support their wellness goals.
Research has found that women indulge in affordable and uplifting discretionary purchases in challenging economic circumstances. Self-care products fit the bill.
As we approach Mother’s Day – an AUD 750 million+ retail opportunity – self-care is even more front of mind for consumers looking for luxurious and accessible gifting ideas. Our selection combines functionality, affordability, versatility and shelf appeal to meet consumer demand.
Dr Organic
Increasingly concerned about the chemicals in skincare and haircare products, Australian consumers are increasingly turning to natural alternatives.
Award-winning brand Dr Organic answers the call for certified organic and bioactive personal care. The products are dermatologically tested using ethically sourced ingredients and don’t contain the typical nasties in mainstream personal care products.
In 2021 the facial treatment category grew 45% from the previous year. Dr Organic's Guava Eye Serum with advanced vitamin C is a vegan-friendly, gentle, hydrating and effective treatment for the delicate eye area. The product features recycled and recyclable packaging, further appealing to planet-conscious consumers.
Buddha Teas
The global tea market is increasing at a CAGR of 6.6%, with the tea bag sub-segment anticipating the fastest growth for convenience and portion attributes.
Almost 50% of Australians drink at least one cup of tea weekly. Consumers are enjoying not just the traditional cuppa of black tea. The herbal tea market is also growing and increasing in interest due to the various benefits and flavours.
Buddha Teas uses the freshest, high-quality, certified organic ingredients, free from preservatives and additives.
The Calm Buddha Blend satisfies self-care with soothing properties for a relaxing brew. The blend features chamomile, lavender, and passion flower inside every bleach-free tea bag.
Gaiam
1.17 million Australians practise yoga, a higher participation rate than soccer, golf and tennis. This steady increase over the last 20 years is due to the nature of yoga, allowing for easy participation at home.
Wellness pioneers for more than 25 years, Gaiam has a global reputation for comprehensive functional, accessible and premium yoga, fitness and recovery accessories.
The Acupressure Mat & Pillow is an on-trend self-care gift supporting stress and tension relief, with hundreds of pressure-point nodes that may stimulate blood flow and circulation while aiding in relaxation.
Wheatbags love
For four in five Australians, buying Australian-made products is important to them. This unwavering commitment to homegrown products has continued as a trend for some time, with a strong emotional connection attached to purchasing locally produced items.
Wheatbags Love products are handmade in Melbourne with natural and organic materials. Prioritising consumer demand for sustainable options, the brand also uses recyclable packaging and sources materials locally where possible.
The Australiana-inspired wheatbags feature standout native flora and fauna illustrations and are longer for maximum support, appealing to consumers with practical, emotional and personalised wellness.
Summer Salt Body
The global essential oil market worth AUD 32.49 million is expected to grow at a CAGR (compound annual growth rate) of 7.9% by 2030.
Summer Salt Body is a homegrown Australian brand catering to this growing demand for essential oils with a vegan-friendly range. The recognisable brand has a loyal following and offers impressive packaging for standout shelf appeal.
On-trend luxe gifting, Summer Salt Body Essential Oil Rollers promote health and well-being with a lush blend of uplifting scents infused with 24K gold and crystals. Each type comes in a versatile and compact size named after its benefits, such as sleep, love and healing.
Self-care sells
Uplift your Mother’s Day sales with these self-care brands and more. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
