As awareness grows around the potential downsides of industrial seed oils, consumers are paying closer attention to the ingredients in their pantry staples, snacks and even milk alternatives. The seed-oil-free movement is on the rise, driven by demand for simpler, wholefood fats and a shift away from ultra-processed options.
With 75% of consumers now familiar with seed oils, health-savvy shoppers are actively looking for options that align with this cleaner-eating mindset. Retailers who stock a range of seed-oil-free options are well-positioned to meet the growing market demand.
Better-for-you cooking oils
Tallow, a traditional cooking fat, is experiencing a revival within the booming $13.9 billion industry, as consumers seek healthier alternatives and more natural options. Known for its high smoke point, stability and lack of artificial trans fats, tallow is gaining attention as a seed-oil-free staple.
Australian-made brands like Thrive Tallow and Byron Bay Tallow are leading the way with 100% grass-fed, nutrient-rich tallow. Their clean, recognisable ingredient lists and commitment to quality make them standout options for conscious cooks and health-focused retailers.
Snack well
Snack aisles are evolving, and consumers are actively seeking better-for-you, seed-oil-free snacks that still satisfy cravings.
Gimme is a leader in this space, offering organic roasted seaweed snacks made with healthier oils like avocado and olive oil, a go-to for clean snacking. Also making waves is YAVA, known for its nutrient-dense, seed-oil-free snacks that tick the boxes on flavour and function. Both brands present strong shelf options for retailers looking to attract ingredient-aware shoppers.
Dairy-free milks, not compromised
In many plant-based milks, seed oils are commonly used to emulsify and enhance texture, delivering creaminess and essential fats for nutrient absorption. But not all brands follow suit.
OMG redefines plant-based milk, offering barista-quality, creamy blends free from seed oils, artificial colours, preservatives and added sugar. Nimbus also pushes against the grain, delivering powdered oat and soy milks with a long shelf life, nutrient-rich profile and no seed oils, all while maintaining sustainable, eco-friendly credentials.
Meet the growing demand
As consumers become more ingredient-aware, seed-oil-free products are fast becoming pantry and fridge staples. From cooking to snacking and sipping, these clean swaps resonate with a new generation of conscious shoppers. Shop online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
