Smarter snacking is reshaping the better-for-you category, with 86% of consumers snacking weekly and one in five actively seeking healthier ways to indulge. Retailers stocking snacks made with natural ingredients and added nutritional benefits are perfectly positioned to capture this growing demand.
Stock your shelves with natural alternatives to mainstream snacks and meet rising demand for better-for-you options. These in-demand brands combine consumer appeal with strong shelf presence, driving sales while satisfying shopper needs.
Clean indulgence
Naturally Good delivers a healthier take on modern snacking with a plant-based range of nostalgic favourites. Made with natural ingredients and less sugar than traditional chocolate, the range appeals to health-conscious consumers. Crumble Charms offers a handcrafted range of vegan treats, free from gluten and hidden nasties. Made with high-quality ingredients, the brand stands out on shelf with eye-catching packaging.
Conscious sweets
J. Leuhders caters to dietary needs with a vegan-friendly range of soft gummies made with real fruit juice and no gelatine. Free from artificial colours and flavours, the range delivers the same texture as traditional soft candies with a better-for-you twist. Dandies presents a non-GMO, vegan marshmallow range, free from gluten and artificial flavours. Delivering indulgence that aligns with health-conscious lifestyles, the brand drives impulse purchases while satisfying cravings.
Smart snacking
Nibblish delivers all-natural, lunchbox-friendly snacks crafted from premium native fruits. Free from sulphites, preservatives and added sugars, the range satisfies demand for natural snacking. The Good Crisp Company offers a no-nasties alternative to regular stacked chips – gluten-free, non-GMO, and without artificial flavours.
Stock your shelves
Tap into the $65.7 billion healthy snacking market by stocking better-for-you snack alternatives. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
Never underestimate the power of nostalgia.
According to research published in the Journal of Consumer Marketing, when a shopper is feeling nostalgic, that sentimental longing can do more than make a person feel warm inside. It regularly leads to purchases, too.
It's common for many of us, in times of uncertainty, loneliness, and happy and joyful moments, to turn to the familiar. We seek comfort, emotional safety and connection in products that evoke positive memories from the past.
Today's consumers are no different.
While some consumers would return directly to the original product, there is an ever-growing market of health-conscious shoppers looking for a healthy twist on their old favourites.
A report from FONA International reveals playing on consumers' memories, and emotional connections to nostalgic flavours and products can spell success for food manufacturers.
The report states that “although food and beverage nostalgia differs from person to person, there's science behind our strong emotional ties to food, and it's a common theme that food and beverage developers can leverage to innovate and expand their brand.”
Indulgent nostalgia evokes those warm and fuzzy feelings most often through high-calorie, high-sugar comfort foods. Meanwhile, next-gen indulgence takes a healthier, more “adult” spin on those comforting, retro flavours and products. “Whether relaunching a retro product, revamping an old one or simply drawing inspiration from the past, we can see that nostalgia sells,” FONA wrote.
“While most nostalgic products lean toward indulgence, next-gen nostalgia might lie in offering products that remind consumers of their childhood with a more health-focused mindset. The key is understanding the consumer, their experiences and the feelings that evoked that drive for them to purchase.”
No matter which way product manufacturers go, anything that makes consumers feel happy and comforted is sure to please. Think healthy versions of comfort foods, nostalgic food pairings and gourmet ready meals with a natural spin.
Cup soups, hearty porridge, decadent chocolate cake and a familiar breakfast spread are just some nostalgic favourites that can take memories and convert them into sales.
Nostalgic flavours and innovative creations, Unique Health Products is home to many of the world's biggest health and wellness brands. With more than 3,900 products in our warehouse, you can rest assured if it's trending, a top seller, or a product simply worth stocking on your shelves — we'll have it!
Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don't have a wholesale account with us yet, you can register for one here.
