The rise of natural sunscreen
Australia’s sun care market is shining bright, valued at more than $426 million. With some of the world’s highest UV radiation levels, government-backed awareness campaigns and the outdoor Australian lifestyle, demand for effective sun protection is high. But a shift is underway. Consumers are increasingly choosing natural, eco-friendly and mineral-based sunscreens, fuelling a trend that shows no signs of slowing.
For retailers, this presents a significant growth opportunity. By stocking natural and sustainable sunscreens that appeal to eco-health-conscious shoppers, you can meet demand and position yourself as leaders in a fast-growing category.
Trends leading the demand
While much of the sunscreen on Australian shelves is produced offshore, local brands are making strong headway by tapping into the clean beauty movement and leveraging native botanicals. Shoppers are actively seeking out mineral formulations and natural ingredients, citing growing concerns over chemical filters. This preference is driving strong growth in better-for-you sunscreens, with the global market forecast to expand steadily through 2032 and beyond.
Retailers who stock trusted, science-backed, natural alternatives stand to differentiate themselves while capturing repeat sales from a highly engaged consumer base.
Wotnot offers top-selling broad-spectrum sunscreens with formulations that are gentle on both skin and the environment. With baby-friendly and tinted options, it’s a must-stock brand for retailers catering to family-oriented and eco-conscious shoppers.
Ethical Zinc, backed by over 20 years of patented research and development, combines transparency with proven performance. Using non-nano zinc oxide, its reef-safe formulations deliver effective, reliable protection that’s well-suited to sensitive skin.
Antipodes, renowned for blending science and nature, brings its expertise into sun care with a high-performance facial sunscreen enriched with ceramides and nourishing plant oils. Its 100% natural formulation is housed in recyclable, design-forward packaging that resonates with beauty and wellness consumers.
Gem, supported by strong digital marketing campaigns and influencer engagement, is capturing the attention of Gen Z and millennial shoppers who see SPF as essential for preventing premature ageing. With clean, high-protection formulations for face and body, Gem combines efficacy with aspirational branding.
Surfmud, born from the surf, offers an Australian-made, non-nano zinc oxide range trusted by active lifestyles. Hypoallergenic and reef safe, its sunscreen provides long-lasting protection for those spending extended time outdoors and in the water.
Stock sun-smart care
Today’s consumers demand diverse, natural and sustainable sun care solutions. Retailers who support this shift with trusted brands stand to gain from a growing, future-proof category. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
