In recent years, Black Friday and Cyber Monday sales have become entrenched in the Australian retail landscape. So much so that in 2022, Australians spent $7 billion during the Cyber Week sales.
In 2023, 65% of consumers have expressed their intent to shop the Black Friday and Cyber sales, with 39% of consumers actively holding out on purchases for the event.
These sales present an opportunity for retailers to capitalise on consumer spending in the lead-up to Christmas.
Gifting
Given the timing of Black Friday and Cyber Monday, almost 50% of consumers plan to use the sales to purchase Christmas gifts. Not only can they save money on gifts, they can also avoid the last-minute shopping rush.
Take 25% off the below brands in the Unique Cyber Sale and meet demand for conscious gifting.
ACURE offers better-for-you beauty that’s ideal for gifting. Packed with super nutrients and free from parabens, sulphates, mineral oil, paraffin and formaldehyde, the extensive range of skin and hair care is vegan, natural and effective.
Dr Organic offers dermatologically tested products that use organic and bioactive ingredients. With no nasties, the multi-award-winning Dr Organic uses ethically sourced ingredients for conscious gifting.
Weleda is a pioneer in using biodynamic and organic ingredients to capture the power and potency of nature. The entire range is NATRUE-certified to appeal to conscious consumers seeking holistic, natural skin care, oral care, remedies and hair care.
Eco Living
When buying personal care products, 49% of consumers consider sustainability in their decision-making process. Black Friday and Cyber Monday is an opportunity for consumers to trial new, sustainable and natural brands for eco living.
Take 25-30% off leading personal care and eco-living brands.
Koala Eco prioritises sustainability with thoughtfully crafted cleaning and personal care products. Using Australian essential oils and plant-derived biodegradable ingredients, the products are also housed in PET recyclable packaging.
Amazing Oils uses sustainably-sourced ingredients to deliver science-backed, natural, topical magnesium products.
Health
The better-for-you consumer is actively making a choice to lead a healthier lifestyle, with only one in ten opting for healthier eating due to medical reasons. The vast majority of consumers are seeking products that combine convenience while helping them achieve their health goals.
Take 25% off leading natural health and wellness brands in the Unique Cyber Week sale.
Happy Way boasts a strong loyal social following who love the no-nasties range of protein powders, supplements and accessories. With a focus on making health and active living more fun and accessible, the bold packaging sets the brand apart.
Protein Supplies Australia caters to a wide range of consumers with high-quality, affordable supplements. With products for different health and nutrition goals, the brand has a natural ethos and uses no additives or fillers.
Eden Healthfoods offers superior quality supplements, blends and powders made with certified organic and wildcrafted ingredients. The Australian-made range is clean and vegan with wide consumer appeal.
