Liquid Gold
Australians seek functional health benefits beyond standard nutrition in an educated effort to make healthier choices. Make way for mainstream as 9 in 10 consumers choose better-for-you products.
Bragg Live Food, America's original health food company, originated in 1912. Founder Paul Bragg introduced science-backed, ingredient-led wellness products and encouraged vibrant, wholesome living.
One hundred years in the making, the iconic brand maintains solid global brand recognition and consumer loyalty for powerhouse products of exceptional quality.
2023 Spins data shows shoppers continue to buy natural products, outpacing conventional product sales growth. Conscious concerns are reliably increasing as consumers demand more from their products. In Australia, healthy pantry staples are growing 15.1% YOY.*
The OG of gluten and GMO-free
Formerly 'Liquid Aminos', Bragg’s iconic All Purpose Seasoning is back by colossal demand. The popular umami-flavoured seasoning is a versatile soy sauce alternative from non-GMO soybeans, brimming with benefits.
It delivers 16 essential amino acids for energy support, protein, and enzyme production, including alanine, arginine, aspartic acid, glutamic acid, glycine, histidine, isoleucine, lysine, leucine, methionine, phenylalanine, proline, serine, threonine, tyrosine, and valine.
Further, umami-rich foods are studied to enhance the eating experience by targeting a key flavour profile while effectively satisfying hunger.
Unlike traditional soy sauce, Bragg All Purpose Seasoning is gluten-free, vegan, kosher certified, not fermented, and free from alcohol, artificial colourants, preservatives, and synthetic fillers.
Bragg is USDA-certified organic and GMO-free, reducing the volume of toxic pesticides and synthetic fertilisers in the environment.
Similarly, Bragg Apple Cider Vinegar is unpasteurised and not heated. By eliminating this process, the brand conserves energy and sets itself apart from competitors.
This innovative formula adds natural savoury and salty flavour to any meal and is an excellent clean substitute for tamari, Worcestershire, and soy sauce. Use as a seasoning at the table or add a splash while cooking to stir fry, soup, dressings, marinades and more. Available in 614 stockists in a 473ml and 946ml recyclable bottle.
Iconic pantry staples
22% of Australians follow a predominately vegetarian diet, and 80% prioritise health and opt for natural, nutritious choices, avoiding artificial additives and preservatives. The complementary esteemed pantry range carries the brand's promise of superior quality and includes nutritional yeast, organic seasoning, salad dressing and marinade, and unrefined and unfiltered olive oil.
Exclusive Bragg AU distributor
Unique is Bragg’s exclusive Australian wholesale distributor. Order online or via our sales team at 1800 787 904. Alternatively, register for a wholesale account here.
*Grocery Scan Data MAT YOY $ 24/3/23 AU; “QTR YOY $ 21/3/23
